9A – Testing the Hypothesis, Part 2

Interview #1 (20 year old male college students): The interviewee thought the opportunity reaches a lot of businesses, however it does not reach major chains or franchises. Due to the nature of major chains and franchises, they already have policies put in place and implemented by their corporate offices. Also, man large venues such as malls, also probably have the their own policies and safeguards put in place due to the fact that they house so many franchises. The need itself seems to be very psychological more than anything. A lot of it does help in a way but it seems that the need is to bring customers back to do business and restart businesses.  The need exists as a result of all the fear and anxiety that has been brought on by the arrival of Covid-19.

Interview #2 (21 year old female college student): The interviewee thinks that the opportunity is mostly for mostly modest family owned businesses, looking for a solution to their slowed business. The rest are too large or are under the hand of a corporate organization. The opportunity arises with people who own a specific location or store, and can be easily contacted. The need is to be able to create an environment where people are safe to be in an interact with the business and not be under threat of possibly contracting the virus or spreading it to their loved ones. The need exists because people are going out of business, as there is mass panic over going to stores and many are dying by going out in public too early. 

Interview #3 (50 year old mother): The interviewee believes that the opportunity is likely for small business, with a pretty short chain of command, so that communication with the person in charge is pretty simple. The need is to be able to comfort people's worries by providing a healthy and safe environment and keeping them safe. It is not to just get people in the store and help the store itself.  The need exists due to the mind set people have had for the last few months and their fear for themselves and the safety of their loved ones. This not just due to government forcing people to take precautions. 

Interview #4 (65 year old woman): The opportunity can help both profit and non for profit locations, but larger companies will probably not need the service. The need is to be able to tell customers who are uneasy about the prospect of returning to public stores, to feel like it is ok despite what the crazy news stations say, it is not so much about the danger of virus as most of it should be clearing up in the next few months. The need exists because people are being brainwashed into panic and due to government regulations. 

Interview #5 (28 year old male nurse): The interviewee thinks that the opportunity may seem like it reaches a lot of people but that it really does not. Most people that are in desperate need of business have already taken these precautions to reinvigorate their business and those who are not in desperate need will likely not pay for the service or will not reopen until the virus is more controlled. The need is not a way to have people come back into stores and feel ok, but instead evolve an entire different system of shopping altogether because it is not going away. The need exists or does not because of the  existence of the virus, it is not because of government regulations or people's psychology. 

Inside The Boundary	Outside the Boundary
Who is in need: Small, family owned businesses or non for profits	Who is not: Large, franchises or chains.
What the need is: To give stores the ability to provide customers and employees with psychological reassurance and biological safety	What the need is not: To fulfill the safety requirements of the government and to just get business back to make money
Why the need exists: The need exists due to the existence of Covid-19 and the general public's reaction of it	Alternative Explanations: It is not because the government has forcefully closed things down.