Sketching out the Beginning of the Buyer Behavior Process

Interviewee #1 (A male, local, bakery owner): The baker has felt the need of a service like this since mid March, when the media started to cover the affects of the virus in the United States. There were less people coming into his bakery than what he was used to. He does not have ubereats so his sales dwindled down. He has now felt it for the last few months. He notices it at his bakery's physical location, and mostly during Sunday morning, when it was the most busy, now one or two people show up. The interviewee tried putting signs up saying that they have reopened but that has not worked for. He asks his younger son and friends for advice. His son has searched google and they ask how to bring customers back. So far all they have come up with are the signs, having employees wear masks, and keeping things clean.

Interviewee #2 (A female, local, Cuban restaurant owner): She also noticed that her business has dwindled since the beginning of the virus' hysteria in the US. She has also continued to notice it over the last few months. She claims that it is most noticed on Friday and Saturday nights when the restaurant was typically at 75%-80% capacity, filled with people. The crowds have become much smaller since then. She has also put out signs saying they are open, provided employees with masks and have scattered bottles of sanitizers everywhere. Still, maybe one or two families a day come and eat in at the location. She has come to rely on call in orders. She asks her usual customers for advice and has done everything they have suggested. She still blames most of the business on the governments 50% capacity, temporary regulation. She wants to know how she can have customers come back and feel comfortable coming back. 

Interviewee #3 (A female, local, botique owner): She first noticed her business was dwindling at the same time that the other interviewees noticed there's were dwindling, in late March. However, her business has completely stopped as the government does not deem boutiques as essential. She had to close her shop for several weeks with no income. She is now open, however no one is coming in like they used to. Typically, she would receive the most visitors in her boutique during the weekend afternoons, with about 40 visitors each day. She has asked her employees and searched the internet on how to bring people back to clothing stores during the virus. She has had her employees wear masks, and has had all the clothes dry cleaned, and has put up people modeling the clothes on her website, as many no longer try on the clothes themselves. 

Conclusion: This segment is pretty much in the dark about how they should handle their need. Each has their peak days of and times of the most business (which are all during the weekend) and notice their need the most during the weekends and their hours of operations. They typically do not go very far when searching for help, as they contact family and friends mostly or even their own employees for ideas and solutions. Only one of them did any real research on the internet, however it did not surpass more than a few internet searches. 

Conclusions: