30A – Final Reflection

 1) I thoroughly enjoyed this course. There were a lot of ups and downs and a lot of learning experiences.  The investigative work, the organizational and imaginative work, the reading, and the reflections were tedious but necessary. The peer reviews for every post seemed to be a bit much but it was not too bad. I enjoyed the experience as a whole, however it was a pain at times. I learned a lot and will be able to apply a lot of it to my life going forward. 

2) The investigative and organizational assignments that required us to make calls and find information really motivated me. If I do not know something, I know I can go out there tenaciously and find it out someway and somehow.  thoroughly enjoyed the reading assignments that were a part of the curriculum of this course. I will remember many of the lessons in those books for years to come. I think I am most proud of the full and whole business venture idea. I like how it is fully planned out and every detail was even written out. I also was proud that the course made us present things because I think one of the things that I have wanted to work on the most has been public speaking and presentation and it made me proud. 

3) I do believe that this course has changed my mind set. It has taught me to quite literally "trust the process". It has taught me how to become more organized with my approach to solutions and starting up some of my ideas. It has also taught me to embrace risk and failure with excitement and fearlessness as we can can either learn something or eventually succeed from it all. I do see myself as an entrepreneur now, I know how to approach an issue now and do it in a meticulous way with direction and guidance.  

4) I would tell them not to cut corners with assignments and do every part of each assignment and take in the lessons that you might learn from the experiences this course brings. I think they must think of the course as an entire experience instead of a set of assignments. It is unlike other classes, as it is not so much what is tested on but what you take away from it to use it in the future. To perform best, you would have to be timely with your assignments and have good time management. The work itself is not difficult, it is simple work so you just have to be disciplined to be able to do it in a timely manner. However, to really take away what you should you have to immerse yourself completely. 

29A – Venture Concept No. 2

1) Opportunity- Our opportunity arises in the time of Corona Virus in the United States. Many small business are at risk of going bankrupt as customers fear going to physical locations. They fear contracting the virus and spreading it to their loved ones. Even if the locations are technically safe, they do not feel it. Many small business either do not have online services or are more reliant on person to person transactions. The opportunity arises in the Broward county area of Florida and is specific to small businesses who are reliant on person to person interactions and are typically owned by families. This includes middle aged, small boutique and restaurant owners. Some have put up no precautions of their own, have put minimal, or have transferred online completely. However, they would prefer to have face to face interactions. This is a relatively big opportunity for a college student and can be lucrative. The window of opportunity is for however long COVID 19 remains a problem in South Florida.

Innovation- Spotless Services is a team of people who provide a service and product. We supply store locations of our customers with gloves and KN95 masks and hand sanitizers, offer the instillation of air purifiers and filters, formatting and configure foot traffic in a safe manner, and provide training to employees on how to use safe practices and deal with customers during the corona virus. For the standard of just buying PPE, it is $150 per bundle. For PPE and Instillation of filters or air purifiers it ranges between $400 and $600, depending on the size. For the full package including training and store configuration it is probably close to $1,200. 

Venture Concept- People will hire us due to the fact that this is our specialty. We are an all in one service during the pandemic. They could do it themselves, but it would be more costly, take more time, and take away from efforts of running the business and keeping it afloat during these trying times. It would not be very hard to switch at all, as most would jump to the idea of something like this. The only competitors would be the small stores themselves, to fend for themselves. However, as I stated, it would be more costly for them all around. The customer experience is everything in our business, we provide our customers, and their customers, peace of mind knowing and feeling that they are safe in physical store locations. We are always on call for maintenance or to replenish supplies. We are also about the community experience and showing customers that we care about them as people as well. We will have excellent and responsive services to tend to our customers. 

Minor Elements

Our Secret Sauce- Our most powerful advantage is the psychological tactics we use to get customers to spend money and make transaction in store locations like before. We allow them to feel assured that they are  safe and can conduct business. We also have a very high response rate and 

Next Venture- We could potentially expand to selling some PPE to private customers in bulk or even providing our services to state sponsored businesses or public areas. Some companies may prefer us to employ new policies quickly in certain locations instead of them opening slowly, waiting for the bureaucratic/corporate processes of large franchises. 

What's next for me?- I hope the need for this businesses would not last very long. I hope to make the money that can be made while COVID is still an issue and then be done with it after it is not anymore. However, I expect that business will continue for at least another 9 months. I believe that this will be the norm for a while. I hope to later either invest the money I make in this or use it to finance another business plan down the road, while still giving me the experience to help me later in life.  

2) Some feedback I received from the first venture concept is that my concept has to rival those of the restaurants supply vendors which they typically already have relationships for. I would counter by saying that the those vendors do not specialize in this specific scenario and they have other responsibilities to fulfill. They also can not give customers the level of attention we are able to give them. We will build brand recognition locally with superior performance and customer service.  As far as what is next for our customers, some have suggested that the demand for this sort of business may be greater than I originally suggested. Some believe that continuing my services would still be quite profitable, while some others have suggested home static disinfecting services, which essentially just cleaning private residences with a special device. 

3) In order to adjust to the feedback we have received from others, I have put more emphasis on superior customer service and local brand recognition in order to separate us from established restaurant supply vendors. We should be able to undercut their prices since we should be able to cut travel costs due to our local location and we will provide more attention to our customers than traditional vendors. Also, long term we will provide both PPE delivery and home disinfecting services. 

4) 

28A – Your Exit Strategy

1) Due to the nature of the business, our spotless services business plan has a limited window of opportunity. The business will only be profitable as long as there is a communal and societal  fear and anxiety surrounding COVID-19. The business is only profitable as long as customers are afraid to visit small businesses at their physical locations and make business transactions as they did during the pre-pandemic era. I think that the best course of action for the business, considering these factors is to play it by ear and to gauge how both the government and the public face issues regarding the pandemic. I estimate that the business would be profitable for no more than a year. After that, if things are scaled back, it could just be a PPE delivery service to individuals and private homes. It could either be subsidized by the city or county, if not then business would stop after fixed costs and contracts are completed.  Profit would have been made, and the rest is left behind. I find it unlikely the a buyer for the business would be found. I would say it should stay as the delivery subscription service until it is no longer worth doing. 

2) I selected this exit strategy as it is one that fits the nature of the business itself. There is an opportunity for the time being, and money to be made from it. However, it is not exactly long term and won't be lucrative for long. It is a quick buck to be made, though it could make a lot of money in a short period of time. It is all because of the nature of it. However, the lasting psycho-societal damage the pandemic has caused could still make a PPE delivery subscription profitable. 

3) I don't think my exit strategy has influenced much of the actual business itself. Though I assume I should have taken this into account, since the business is going to be relatively short term and the resources should not keep me in business under contract more than a year. The opportunity is fleeting, the business should make its money and then end it or at least severely scale it back. I do think it has limited by intention to grow since I thought there wasn't much opportunity after the pandemic slows down. However, I think I made a mistake limited myself. I think that a subscription PPE delivery service could work. Some contracts can be maintained and it could still make money. 

26A – Celebrating Failure

1) Financial Accounting.... a class feared by many and known as one of the most difficult within the University of Florida curriculum. Naturally, I decided to take it in the shortest time possible, in one of the most tumultuous times of our lifetime. I had heard many things about the class, even the smartest of my friends cringed at the mention of the class. After taking it, I share that same deep disdain for the class. I had gone my entire life in school getting great grades by doing my homework and paying attention in lecture. It worked for me every time until this class. I had never failed so badly, by my standards, in my educational history. I did the bare minimum on the first test, watching the lectures and doing the homework alone, and it destroyed me. Then, I did the same for the 2nd test and tried to slow it down and really understand the concepts. It frustrated me to no end and it let to some anxiety attacks. I did better, but not very well. By the time the 3rd test came around, I did everything available to me. I watched and took notes on lectures, I did the homework and extra practice problems, and even did the practice tests. I only ever ended up doing just as well as the last. However, I learned a lot. In the end, i did mediocre at best. 

2) I learned a lot during this class. I used to rely on the idea that I would try my absolute best and take solace in the idea that I could not do better. For the longest time, I would not check my grades, since I felt I was already trying my best and being disappointed by bad grades was counter intuitive and would upset me for no reason, as the it was in the past and could not be changed. However, looking at my failures motivates me to try even harder in the future. Sometimes, you have to face your failures to motivate you in the future. Sometimes, you can try your best and still fail too though. The class also taught me that sometimes in order to achieve, we have to evolve. In this case, a strict regiment was needed and a lot of practice.

3) I used to have extreme anxiety over the thought of potentially failing or having already failed. I would never look at bad results, as I figured it was better know I tried hard than to just be upset about it. Though it sounds dramatic, I do have very bad anxiety and it greatly affects people in many  different ways. I knew a friendly acquaintance, who suffered sever anxiety and depression from not being able to pass the class and sadly it ended very badly. This class has dramatically changed my view of behavior. Though it sounds like a cliche, I have learned that failure is part of the process and that it should be embraced. I have learned that, through success or failure, I will, now on, embrace the experience of every risk and opportunity. It is something I look forward to now. It excites me, as I can either accomplish something great at the moment or learn something to help me succeed later. I am definitely more likely to take risks now. 

25A – What’s Next?

Existing Market- Due to the nature of the business and the limited window of opportunity that exists for it to be lucrative, the company does not have much use after the COVID issue is done for. However, it is expected to remain for maybe another year or so, the company would have to evolve to changing needs and there is not much overlap after this is all over. Due to connections and expertise, companies may still higher us to do routine deep cleanings once or twice a month, however they may decide to implement it themselves. We could also be a weekly provider and delivery service for PPE and cleaning equipment due to the discounted rates we can negotiate with our partners and the relationships we have with customers. 

The new ventures that can grow of the existing markets are limited due to the context specific nature of the business to begin with. As I stated there won't be much overlap into a new context after the pandemic is over. However, due to the last impact that this pandemic will have to our culture, we may become the face of pandemic prevention in our local area. The new norm will be more socially distant and will be cleaner public areas. We can then provide certain maintenance services to these businesses after it is all over. 

New Market- We will become a non for profit PPE provider for the homeless and also expand to the B2C part of businesses by offering a subscription to cleaning services and PPE.  We are targeting a more private sector, with more lower cost transactions. The business would have to evolve slightly and our workforce would have to increase. We can create a bundle with necessary cleaning equipment, masks, gloves, and newsletters with updates about diseases regionally and globally. 

My assumption that certain aspects of this pandemic will be lasting in our society and has changed the way people think is true. People will be more cautious when it comes to infectious diseases and that within itself has its own opportunities. People will want to be cleaner and protect themselves, their loved ones, and other from getting a disease. They will want to clean their belongings more often and probably would not trust themselves to do it as thoroughly as professionals can. This new market would be a lot of work but can be just as lucrative, if not more, as the original one. However, after this pandemic is over, the old market will be obsolete and this is the only other logical path to take as a business. 

24A – Venture Concept No. 1

Opportunity- Our opportunity arises in the time of Corona Virus in the United States. Many small business are at risk of going bankrupt as customers fear going to physical locations. They fear contracting the virus and spreading it to their loved ones. Even if the locations are technically safe, they do not feel it. Many small business either do not have online services or are more reliant on person to person transactions. The opportunity arises in the Broward county area of Florida and is specific to small businesses who are reliant on person to person interactions and are typically owned by families. This includes middle aged, small boutique and restaurant owners. Some have put up no precautions of their own, have put minimal, or have transferred online completely. However, they would prefer to have face to face interactions. This is a relatively big opportunity for a college student and can be lucrative. The window of opportunity is for however long COVID 19 remains a problem in South Florida.

Innovation- Spotless Services is a team of people who provide a service and product. We supply store locations of our customers with gloves and KN95 masks and hand sanitizers, offer the instillation of air purifiers and filters, formatting and configure foot traffic in a safe manner, and provide training to employees on how to use safe practices and deal with customers during the corona virus. For the standard of just buying PPE, it is $150 per bundel. For PPE and Instillation of filters or air purifiers it ranges between $400 and $600, depending on the size. For the full package including training and store configuration it is probably close to $1,200. 

Venture Concept- People will hire us due to the fact that this is our specialty. We are an all in one service during the pandemic. They could do it themselves, but it would be more costly, take more time, and take away from efforts of running the business and keeping it afloat during these trying times. It would not be very hard to switch at all, as most would jump to the idea of something like this. The only competitors would be the small stores themselves, to fend for themselves. However, as I stated, it would be more costly for them all around. The customer experience is everything in our business, we provide our customers, and their customers, peace of mind knowing and feeling that they are safe in physical store locations. We are always on call for maintenance or to replenish supplies. We are also about the community experience and showing customers that we care about them as people as well. 

Minor Elements

Our Secret Sauce- Our most powerful advantage is the psychological tactics we use to get customers to spend money and make transaction in store locations like before. We allow them to feel assured that they are  safe and can conduct business. 

Next Venture- We could potentially expand to selling some PPE to private customers in bulk or even providing our services to state sponsored businesses or public areas. Some companies may prefer us to employ new policies quickly in certain locations instead of them opening slowly, waiting for the bureaucratic/corporate processes of large franchises. 

What's next for me?- I hope the need for this businesses would not last very long. I hope to make the money that can be made while COVID is still an issue and then be done with it after it is not anymore. However, I expect that business will continue for at least another 9 months. I believe that this will be the norm for a while. I hope to later either invest the money I make in this or use it to finance another business plan down the road, while still giving me the experience to help me later in life.  

23A – Your Venture’s Unfair Advantage

1. Superior Customer Service- Due to the fact that our business is locally based and is set to be kept that way, our employee customer relations will be superior due to the individuals relations to the community itself and its culture. Also, we are bilingual. 

Valuable- This is quite valuable as many deeply appreciate doing business with someone they see as being relatable or even kin. 

Rare-  This is uncommon, but not rare. Most companies that see great success, expand and no longer maintain the sense of family. 

Inimitable- I assume this can be copied by others but I do not know of any people who have the idea to do this nor do they have the resources we have

Non-substituable-  Many of the small businesses can probably do all the things we do, however it would probably be tedious, inefficient, done at a higher price, and would require time to be spent out of their business.

 

2. High Maintenance Response- Due to its local nature, if there are repairs that need to be made. We can respond quickly. 

 

Valuable- This is a very valued characteristics in companies involving customer relation

Rare- Most companies are not as responsive as we are capable of being, we communicate and execute effectively. 

Inimitable- I do not think it is feasible for others to do this so I do not think they can provide the same as we can. 

Non-Substitutable- It is substituable, however they would have to call people who specialize in certain things. We are the easier more complete option. 

 

3. Group of Specialized Employees

 

Valuable- Having a group of people who specialize in a job you are trying to do 

Rare- Not very rare, as most companies have people who specialize in the job they do 

Inimitable- Many people could essentially hire others that do the jobs I need such as carpenters, plumbers, and hard working people

Non-Substitutable- This can not be substituted, as this is vital to a successful business. 

 

4. Charismatic Group of People

 

Valuable- Customers appreciate likable people. They are more inclined to refer them to others and doing continued business with someone charismatic

Rare- It is uncommon for people to like the people they do business with. 

Inimitable- Charisma is not very replicable.  You can not be fake being likable and you can not fake the social skills necessary for it. 

Non-Substiutable- There is nothing to substitute certain human capital/characteristics. 

 

5. Free Marketing Due to Concentrated Hispanic Community

 

Valuable- Marketing is very valuable to get the popularity of your company out there and get more business. The fact that it was free is even better. Plus, hispanic people are very talkative and quick to refer others. 

Rare- This sort of free marketing is rare to come by and is best in urban areas with people from warm cultures. 

Inimitable- This sort of marketing is not replicable. It is very difficult to get that sort of publicity

Non-Substitutable- Marketing can be substituded, however it is typically pricey and complicated. 

 

6. Cheaper utilities due to ties with major companies

 

Valuable- Customers appreciate lower costs and will return for that reason. In turn, the business could make more of profit 

Rare- Not very rare, as most businesses form close B2B relationships to secure lower costs by buying in bulk 

Inimitable- Other businesses can form relationship with other suppliers to secure discounts and overall cheaper costs

Non-Substitutable- Cheaper prices are not very substitutable

 

7. Supply of superior masks, as KN95

Valuable- Very valuable, as these masks are not in high supply and are also not given out so freely at stores. Employees and customers alike would greatly appreciate it.

Rare- As I said before, KN95 masks aren’t very common and are uncommon

Intimitable- The effectiveness of the mask is not replicable as the others provide less protection and are thinner in nature

Non-Substitutable- The product is substitutable, however the substitutes are not the same quality and do not provide the same protection

 

8. The expertise in training employees in safety protocols and customer handling

Valuable- Having the knowledge and ability to train employees is very valuable in this business. It helps keep everyone safe and allows business to resume as usual.

Rare- No one is training employees to handle the situations that covid has brought forth, at least not outside of franchises. So this is rare.

Intimitable- People can come up with policies and replicate our training process

Non-Substitutable- There is no real substitute for the training process. Unless the business can go fully online or automated, there will always be customer/ employee interactions and physical locations.

 

9. Financial Capital via family and friends- A perk to being an only child while also having a massive, close family is that people are always willing to help. This is either by offering financial aid or professional expertise.

Valuable- This type of investment is valuable as it will not leave you liable to pay people back, at least not in a fixed period, and you do not incur debt.

Rare- It is rare to have people who love you and are willing to invest so heavily in one of your projects. It is also rare to have such a large amount of people. As I said, I am an only child in a very large, close, supportive family.

Intimitable- This can be replicated with others’ ideas, however I believe I may have a greater supply and support.

Non-Substitutable- There are substitutes for this financial capital but they involve a lot of risk, effort, interest, or debt.

 

10. The added psychological effect of the brand- One of the major obstacles other than making it safe for people to do business, is to make people FEEL they are safe doing business. This is done by enriching the brand and publicizing a strong, reassuring brand image along with a sticker, to drive it home in all of our customers’ locations.

Valuable- The psychological aspect of our service is key, as it is one of the driving reasons why people are not going to physical store locations, out of fear and anxiety.  

Rare- The consideration of peoples psychological concerns and needs is something that nearly all businesses are neglecting. No one is really worried about how customers are feeling and only care about technicalities and abiding by the law in these times.

Intimitable- It can be imitated, however creating a brand image is difficult. Also, once a brand image is solidified prior to yours, it is hard to compete with them.

Non-Substitutable- The only other thing other than a strong brand image and stickers to help keep people’s minds at bay is the use of commercials specific to the times. This however is extremely expensive and sometimes not effective.

 

I believe the top resource we have is the psychological effect of our brand image and sticker. It is the thing that sets us apart from most companies, all others are capable of the technical work that our business does. However, they are not capable of putting the customers’ minds at ease and returning customers to physical locations using psychological tactics. We leave a lasting impression in the minds of businesses and consumers alike.

 

 

22A- Elevator Pitch No. 3

1) https://youtu.be/8B6tiV54yJg

2) The common denominator on all the feedback I received is that I did not discuss how the influence of my company would be able to successfully bring back customers to stores and increase revenue during this time of pandemic. I made sure to include a little more in my pitch about how it helps people feel more safe and assured, to be able to continue business as usual.

3) Obviously this time around, the pitch felt a lot more complete as I was able to fill the holes in the persuasive argument that is my pitch and form a more holistic idea. I feel a lot more comfortable in front of the camera and some of it is memorized, after a little refreshers. I think I have done a better job at vocalizing and better job with my hand motions as well. 

21A – Reading Reflection No. 2

"How to Fail at Almost Everything and Still Win Big" by: Scott Adams

1) What was the general theme or argument of the book?

 The general theme of the book is within the title itself. It does not take something completely individually special to be a great success. It teaches us that by failing in a systematic way and, as cliche as it sounds, learning something from your failures, you can be a great success. It teaches the formula of being successful and that it is pretty fool proof as long as you do it. It not only teaches you how to be a better person in your career, but in your personal life, by managing your personal energy. 

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

Well, the book goes hand in hand with what professor Pryor has been talking about all semester. You don't have to have a secret special talent in order to be a successful entrepreneur. It is all a process that we all have to learn and evolve in, to win big. There are skills we can learn and things we can experiences that will help us be better along the way. There is always going to be a trial and error process in our lives, but its our job to turn it to an advantage by controlling what we can and how we react to the things we can not. 

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

An exercise I would design on this class, based on the book, would be highlighting the differences between goals and a system. I would have students come up with 4 goals and how they can instead be turned into systems. The author abhors the idea of setting goals, as either you fail or you don't, while systems are different as it is a life style change and makes progressive micro goals. I would also have people prioritize their personal energies as how they have it in certain domains of their lives in the present and have them prioritize their energies in certain domains of their lives as they want it to be in the future. 

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

The biggest surprise I read in this book is how practical it is and how it isn't very sappy. It was at times even quite cynical about the world. It was pretty cut and dry about everything and made fun about the classic career advice cliche's like "find your passion" and "set goals". It was very pragmatic, realistic, and makes success seem attainable, as long as you are willing to fail and evolve. 

20A- Growing Your Social Capital

Domain Expert:

1) Dr. Samuels, a general practitioner, is the head doctor at one of the medical centers near my house. He has been my doctor for years and has helped thousands of people. He stays informed on many public health concerns and suggests certain routes of actions to all of his patients. 

2) Dr. Samuels is a domain expert as he has an extensive medical education and is practicing doctor who is heavily involved in research and public health organizations and news. 

3) Dr. Samuels is my local doctor. I took the opportunity to interview him quickly during my routine annual checkup this week. He had no problem helping me as we have known each other for years and it was below 10 minutes. 

4) Dr. Samuels and I are very humorous and crude people. Since we've known each other since I was 5 years old we have developed a repertoire of progressively funnier inside jokes an nuances. He helps solve any of my medical needs and educational curiosities. In return, I brighten up his day as I am typically one of his more energetic, joking, kind, and educated patients and I typically show curiosity into his personal life. 

5) Having Dr. Samuels in my social network helps in the sense that I know I can turn to him for practical and complex medical advice and recommendations. He also started his own private practice, so he may be able to offer me insight on the business aspect of being a doctor. 

Market Expert: 

1) Michael is the store manager of my local publix. He has been the store manager of this publix for about a year and a half.

2) Michael fills the slot of market expert as he runs a grocery store during the time of Corona. He is exactly the target market my business would try to service. He helps implement safety precautions into a store that has heavy daily foot traffic. 

3) I was grocery shopping this week and took the opportunity to kill two birds with one stone, and asked if I could speak to a manager, making sure they knew it was for a personal educational interview as to not create panic. I waited for about  5 minutes and one of the employees had him come out and he sat me down in his back office and let me talk to him. 

4) It was a pleasantly surprising exchange. Michael gave me the information I needed for this assignment and he turned out to be a great guy. In return, I think I surprised him by breaking the monotony of his job and do something he has never done before. We had pleasant conversation and we'll probably have friendly short conversations if we are to see each other again at Publix. 

5) Michael is useful to have in my social network since he is the sort of branch manager of a large corporation. He knows what it is like to take orders from upper management and in turn, knows how to implement the COVID guidelines set out for him into his local branch. He knows how to mobilize people and complete a task of that sort of nature. He may be able to tell me how he had his employees trained as well. 

Supplier Expert:

1) Carlos is one of the sales managers of Home Depot by my house. He is in charge of customer relations and selling to major business in bulk. 

2) Carlos fits the supplier expert spot as he sells many of the products and services to companies that we would modify to sell to small businesses. This includes air purifiers, AC filtration systems, and even masks. 

3) I called my local Home Depot and ask if I can interview a someone in the sales department. I was on hold for about 15 minutes. A woman named Laura picked up the phone and then transferred me to Carlos. I asked him if I could speak to him for 10 minutes as I needed it for a project for UF. 

4) It was a decent and short exchange. He seemed busy. He provided me with the experience I needed and even gave me his phone number if I needed to use it later on. He seemed eager to help and liked feeling needed. 

5) Carlos is useful in the sense that if I were to start this business, I would be doing a lot of business with Carlos as I would have to buy many of the store products in bulk and would try and capitalize on our relationship by getting certain discounts and saving on money or even instillation fees. 

Reflection:

This has helped in the sense of easing my anxiety and helping me learn how easy it is to network. It takes a little research and maybe a couple of phone calls or emails to create a relationship with someone who is willing to help you. Most people are willing to meet others and help them out. You can practically force yourself into a relationship with people in your social network. Before, I would typically just wait for networking to happen by pure chance of meeting others and having conversation with them. Now, I know I can go out there and essentially just decide I want to meet and have a conversation with someone, and they become a part of my network. 

17A – Elevator Pitch No. 2

1) https://www.youtube.com/watch?v=Cm18VUHCbA4

2) Unfortunately, when I filmed this for the first elevator pitch assignment, there was an error with the upload and I could not get the video up on time before the assignment closed out. Due to this, I never received feedback and never got any useful information. However, if I were to offer criticism to myself  I would probably start talking more about the solution we provide and with more detail. 

3) I did not change anything, as I was unable to receive feedback due to the assignment closing out before I could post.  

18A – Create a Customer Avatar

The ideal customers is probably a middle aged man, probably around his 50's and probably feels as such, and is married with at least 3 children. This gentleman, probably Hispanic, as are most of the people in my area, owns a family business, probably a restaurant, and is mainly employed by the family members themselves and has very few other employees outside the family. This man likes sports such as soccer or baseball and likes to fish and spend time with his family. However, he is always worrying about his restaurant and how he can increase revenue. He is typically very tired after work and just settles to watch whatever his wife decides to watch, however he used to like peaky blinders and game of thrones. He is a very family oriented and has an unconscious desire to prove his deceased parents proud, who brought him from another country in South America. He can be loud and authoritative and somewhat grumpy, but he eases it with sarcasm, jokes, and affection towards his children and wife. He tends to get to know his customers and charms them, making them feel like family in his restaurant. Much of the revenue comes from these regulars. This man is probably a republican, as many of us Hispanics tend to be for at first, but agrees with many of the democrat's ideals and is questioning his party affiliation as his kids speak to him about their views. He just wants to make a living with his business, care for his family, and make them proud of him. 

I feel like this avatar is man that has many traits from many people in my life such as my grandfather who had his own plumbing business, my uncle who is a charismatic man who makes everyone feel welcome, with the strong sense of familial affection and importance that we all share in our family. I share many of all these attributes and I think that I see a little of what I hope to be in the future, in this avatar. I think we draw a lot of our imagination from the experiences round us and that is why this character seems so familiar to me. 

19A – Idea Napkin No. 2

1) I am someone who is very detailed oriented, very ambitious, and very creative. I am very good at communicating and empathizing with people. I have had many experiences in both business settings, throughout my many internships, as well as in the field installing and repairing different household appliances with my grandfather's plumbing business. I know the charm and hard work it takes to build a clientele and maintain it. I hope to build several businesses of my own one day. I believe that if I were to start my business now, it would play a very heavy roe in my life for a couple of months, maybe a year and a half tops. People's fear of the corona virus are quickly dissipating, even if they shouldn't be and they are returning to their normal lives. 

2)  We are offering customers both a product and a service. Spotless Services provides a service where we provide stores with their own supplies of PPE and cleaning supplies, while also providing them with a set of policies and training sessions on how to deal with customers during this time and keeping everyone, including customers and employees safe and healthy. We also provide the customers with peace of mind. 

3) We are offering this product to small, local, non franchised businesses in the Broward county area whose business has been severely affected by the virus and have not yet had policies put in place to combat the fear and anxiety that customers feel while entering a physical location now. 

4) The businesses care because they need their customers to return, if the their business is to survive these trying times. This service is mainly for the customers' sake, which in turn, helps the business and its employees. Many customers have built up anxiety and fear of contracting the virus themselves or infecting their loved ones due to what they hear in every media source they encounter. Many have yet to go outside, and even fewer would like to go to shop at a location that has not taken any precautions to prevent employees or customers from getting sick. This service is meant to attract customers and help them feel safe and willing to enter into the physical location of the business and spend their money, feeling and knowing they are safe. This could be directly applied to the elderly as they are the most at risk. 

5) I believe I am driven and creative with approach to problem solving and that is what sets me apart from most people with an idea. I am a person of action as well as thought. I also have a network of trade workers who specialize in the repair and instillation of appliances. This includes carpenters, electricians, plumbers, painters, and cleaners.

I believe that all the aspects of this business concept go hand in hand with one another. My only fear is that the true window of opportunity to make money with this business maybe small. People's fear of the virus has quickly dissipated in a matter of a few short weeks. There will not be many businesses left that see this as a need anymore and maybe less willing to pay for such a service. Our only hope, which sounds bad and I would not wish this upon the world but see that it may become a reality, is that after the second larger wave of corona virus infections, businesses demand for such a service will surge.  UPDATE- The second wave has begun. 

Feedback Memo- After feedback from my peers, I have come to have a little more hope in my business plan. My fear before was that since things were beginning to reopen, I would have no time to capitalize on my idea and the situation and environment it would thrive in, however things are beginning to close up again and I could potentially do a relaunch when things open begin to open again sometime in the future. Another point brought up is how the idea can really help the elderly when things open up, since they are the most at risk. I would just make the precautions so that I myself would feel comfortable having my own grandparents in a store during the pandemic, and apply those precautions to all customers. Making it as safe as possible for everyone.  

14A- Halfway Reflection

1. In order to keep up with this course I have used and developed many traits. Organization is key in order to keep on top of assignments and as an entrepreneur as a whole. One has to be focused on the tasks at hand and get the job done on a deadline. Another trait one must have is comfort around others and good communicative skills whether it’s with others or being able to convey ones ideas effectively. If you are able to communicate an idea, product, or service we’ll enough, you can profit from it. 

2. There have been several times where I just wanted to give up in one of my other classes and sometimes when it was difficult to get certain people to interview for this course alone. I believe I’ve always had a tenacious attitude and don’t go down and stay down easily. As a kid, when my friends would be better at me in a certain sport or competition, I would keep coming back and playing again, even if kept losing. I think that’s important as an entrepreneur as there are several times you are going to hear no, but only need one yes to be a success. I’ve developed this throughout my childhood and as someone who has heard a lot of no’s in internships and have gotten 3. 

3.

 1) Be persistent in the face of criticism and utilize it to make your idea better. 

2) Preplan your interviews ahead of time and have a set of questions. This saves time, helps mold your idea more effectively, and makes you seem more professional. This tenacious approach keeps you pushing through even the most mundane and tedious tasks that you simply do not want to do. 

3) Do all the assignments the way they should be done, the course is a unique experience and you would only be cheating yourself if you do not fully immerse yourself in it. Being tenacious here, even when you have been worn down by all the work required for the course, gives you a very rewarding sense of achievement and experience in the end. 

13A – Reading Reflection No. 1

1. What surprised me the most about Elon Musk is how he was so adventurous at such a young age. As he moved away from his home in South Africa to Canada by himself, and practically lived by himself. I admire Elon's fantastically undeterred ambition, as he claims the object of his life is to make the human race an interplanetary species. What I least admire is how cold and distant he is from people, as he has no attachment to many including his family, saying he would like to go and die in Mars alone. Elon encountered great adversity throughout his career as he ran out of money several times and lost control of some of his companies. He worked very hard through these hardships, took many risks, and got very very lucky and won big. 

2) Elon shows to have an incredible mind. He is a genius. He is very creative, extremely hard working, is constantly learning, inspiring to others, and incredibly focused and persistent. He is obsessed with his job and prioritizes it above all else. 

3) There were several parts of the reading that confused me as it talked about a wide area of people and the names of those people typically got all jumbled together as I forgot who they were. Also, I was confused by which vehicle models were being referenced at a given time when the early days of Tesla and SpaceX were being discussed. I lost track easily and was not sure what was what and the chronological order of them. 

4) Question #1: Other than the hyperloop, Tesla, SpaceX, SolarCity, global internet, and neuralink, what other ideas, completely thought out or not, have you come up with?

Why: I am sure that Elon is the type of person to constantly be thinking of solutions, however he himself has said he likes to work on what he believes is most important for the human race first, though the other ideas are fun. I would like to know what other things he has pondered or come up with.

Question #2: I would also ask Elon if he was happy and if he needed a friend?

Why: I would ask this because I would want to know if passion for one's work is everything and if one can reach happiness while being rich and successful with no social life. I would also ask because I would love nothing more than being a friend to Elon Musk, not to gain any benefit from being around him, but just to listen to his thoughts and engage in stimulating conversation with him. 

5) Elon Musk expects the hardest work out of all his employees. He expects people to meet almost impossible deadlines and to come up with solutions to problems on their own. If they say a deadline is impossible, Elon will fire them and meet the deadline himself. I share that opinion to an extent, as I believe that Elon is a bit extreme to a sense and should not expect his employees to set aside their personal lives like does, to help his obsession. However, I am not as successful as Elon. 

Sketching out the Beginning of the Buyer Behavior Process

Interviewee #1 (A male, local, bakery owner): The baker has felt the need of a service like this since mid March, when the media started to cover the affects of the virus in the United States. There were less people coming into his bakery than what he was used to. He does not have ubereats so his sales dwindled down. He has now felt it for the last few months. He notices it at his bakery's physical location, and mostly during Sunday morning, when it was the most busy, now one or two people show up. The interviewee tried putting signs up saying that they have reopened but that has not worked for. He asks his younger son and friends for advice. His son has searched google and they ask how to bring customers back. So far all they have come up with are the signs, having employees wear masks, and keeping things clean.

Interviewee #2 (A female, local, Cuban restaurant owner): She also noticed that her business has dwindled since the beginning of the virus' hysteria in the US. She has also continued to notice it over the last few months. She claims that it is most noticed on Friday and Saturday nights when the restaurant was typically at 75%-80% capacity, filled with people. The crowds have become much smaller since then. She has also put out signs saying they are open, provided employees with masks and have scattered bottles of sanitizers everywhere. Still, maybe one or two families a day come and eat in at the location. She has come to rely on call in orders. She asks her usual customers for advice and has done everything they have suggested. She still blames most of the business on the governments 50% capacity, temporary regulation. She wants to know how she can have customers come back and feel comfortable coming back. 

Interviewee #3 (A female, local, botique owner): She first noticed her business was dwindling at the same time that the other interviewees noticed there's were dwindling, in late March. However, her business has completely stopped as the government does not deem boutiques as essential. She had to close her shop for several weeks with no income. She is now open, however no one is coming in like they used to. Typically, she would receive the most visitors in her boutique during the weekend afternoons, with about 40 visitors each day. She has asked her employees and searched the internet on how to bring people back to clothing stores during the virus. She has had her employees wear masks, and has had all the clothes dry cleaned, and has put up people modeling the clothes on her website, as many no longer try on the clothes themselves. 

Conclusion: This segment is pretty much in the dark about how they should handle their need. Each has their peak days of and times of the most business (which are all during the weekend) and notice their need the most during the weekends and their hours of operations. They typically do not go very far when searching for help, as they contact family and friends mostly or even their own employees for ideas and solutions. Only one of them did any real research on the internet, however it did not surpass more than a few internet searches. 

Conclusions:  

Idea Napkin NO. 1

1) I am someone who is very detailed oriented, very ambitious, and very creative. I am very good at communicating and empathizing with people. I have had many experiences in both business settings, throughout my many internships, as well as in the field installing and repairing different household appliances with my grandfather's plumbing business. I know the charm and hard work it takes to build a clientele and maintain it. I hope to build several businesses of my own one day. I believe that if I were to start my business now, it would play a very heavy roe in my life for a couple of months, maybe a year and a half tops. People's fear of the corona virus are quickly dissipating, even if they shouldn't be and they are returning to their normal lives. 

2)  We are offering customers both a product and a service. Spotless Services provides a service where we provide stores with their own supplies of PPE and cleaning supplies, while also providing them with a set of policies and training sessions on how to deal with customers during this time and keeping everyone, including customers and employees safe and healthy. We also provide the customers with peace of mind. 

3) We are offering this product to small, local, non franchised businesses in the Broward county area whose business has been severely affected by the virus and have not yet had policies put in place to combat the fear and anxiety that customers feel while entering a physical location now. 

4) The businesses care because they need their customers to return, if the their business is to survive these trying times. This service is mainly for the customers' sake, which in turn, helps the business and its employees. Many customers have built up anxiety and fear of contracting the virus themselves or infecting their loved ones due to what they hear in every media source they encounter. Many have yet to go outside, and even fewer would like to go to shop at a location that has not taken any precautions to prevent employees or customers from getting sick. This service is meant to attract customers and help them feel safe and willing to enter into the physical location of the business and spend their money, feeling and knowing they are safe. 

5) I believe I am driven and creative with approach to problem solving and that is what sets me apart from most people with an idea. I am a person of action as well as thought. I also have a network of trade workers who specialize in the repair and instillation of appliances. This includes carpenters, electricians, plumbers, painters, and cleaners.

I believe that all the aspects of this business concept go hand in hand with one another. My only fear is that the true window of opportunity to make money with this business maybe small. People's fear of the virus has quickly dissipated in a matter of a few short weeks. There will not be many businesses left that see this as a need anymore and maybe less willing to pay for such a service. Our only hope, which sounds bad and I would not wish this upon the world but see that it may become a reality, is that after the second larger wave of corona virus infections, businesses demand for such a service will surge.  

9A – Testing the Hypothesis, Part 2

Interview #1 (20 year old male college students): The interviewee thought the opportunity reaches a lot of businesses, however it does not reach major chains or franchises. Due to the nature of major chains and franchises, they already have policies put in place and implemented by their corporate offices. Also, man large venues such as malls, also probably have the their own policies and safeguards put in place due to the fact that they house so many franchises. The need itself seems to be very psychological more than anything. A lot of it does help in a way but it seems that the need is to bring customers back to do business and restart businesses.  The need exists as a result of all the fear and anxiety that has been brought on by the arrival of Covid-19.

Interview #2 (21 year old female college student): The interviewee thinks that the opportunity is mostly for mostly modest family owned businesses, looking for a solution to their slowed business. The rest are too large or are under the hand of a corporate organization. The opportunity arises with people who own a specific location or store, and can be easily contacted. The need is to be able to create an environment where people are safe to be in an interact with the business and not be under threat of possibly contracting the virus or spreading it to their loved ones. The need exists because people are going out of business, as there is mass panic over going to stores and many are dying by going out in public too early. 

Interview #3 (50 year old mother): The interviewee believes that the opportunity is likely for small business, with a pretty short chain of command, so that communication with the person in charge is pretty simple. The need is to be able to comfort people's worries by providing a healthy and safe environment and keeping them safe. It is not to just get people in the store and help the store itself.  The need exists due to the mind set people have had for the last few months and their fear for themselves and the safety of their loved ones. This not just due to government forcing people to take precautions. 

Interview #4 (65 year old woman): The opportunity can help both profit and non for profit locations, but larger companies will probably not need the service. The need is to be able to tell customers who are uneasy about the prospect of returning to public stores, to feel like it is ok despite what the crazy news stations say, it is not so much about the danger of virus as most of it should be clearing up in the next few months. The need exists because people are being brainwashed into panic and due to government regulations. 

Interview #5 (28 year old male nurse): The interviewee thinks that the opportunity may seem like it reaches a lot of people but that it really does not. Most people that are in desperate need of business have already taken these precautions to reinvigorate their business and those who are not in desperate need will likely not pay for the service or will not reopen until the virus is more controlled. The need is not a way to have people come back into stores and feel ok, but instead evolve an entire different system of shopping altogether because it is not going away. The need exists or does not because of the  existence of the virus, it is not because of government regulations or people's psychology. 

Inside The Boundary	Outside the Boundary
Who is in need: Small, family owned businesses or non for profits	Who is not: Large, franchises or chains.
What the need is: To give stores the ability to provide customers and employees with psychological reassurance and biological safety	What the need is not: To fulfill the safety requirements of the government and to just get business back to make money
Why the need exists: The need exists due to the existence of Covid-19 and the general public's reaction of it	Alternative Explanations: It is not because the government has forcefully closed things down.

8A – Solving The Problem

The Problem: This opportunity can potentially help any public place that requires or usually holds face to face interactions of people who have not already put safety precautions in place in their physical locations. The opportunity includes any location that have not put in any safety precautions to keep their workers and customers safe. This is to help business regain some of their customers or frequenters to come back and have face to face interactions with little to no fear or anxiety about the pandemic, as almost all people have avoided going to public places in fear that they may contract and spread the virus. This is also to keep all employees and customers safe

The Solution: A full product and service mix that combines the providing of personal protective equipment, sanitation equipment, and the implementation of necessary health procedures and policies to ensure the health and safety of customers and employees alike, easing the qualms of the general population and reinstating business as usual. The service provides an abundance of face masks, hand sanitizers, and an air filtration unit. Along with this, the service creates a a policy of in-store navigation  with tape marking the distance of 6 feet in increments and creating signs to communicate the certain expectations to customers. It also, trains employees to implement a purchasing system that does not involve the hand to hand contact of money. Also, the training of employees helps them to be able to handle situations regarding unruly customers, unwilling to abide by the rules of the store and not ensuring the safety of others. Along with all this, a sticker is placed at the entrance of the store to notify customers of the store's efforts to keep a healthy and safe environment. This helps to gain the confidence of customers and let them know things are safe. 

Testing the Hypothesis, Part 1

WHO? Small local business that have lost a great amount of revenue due to the pandemic

WHAT? They are unable to bring in a great amount of in-person face to face business due to customers fearing going to public places and having anxiety over potentially contracting the coronavirus.  

WHY? People are not going to public places in fear that they may contract the coronavirus and spread it to others, potentially harming themselves, their loved ones, and strangers. 

This opportunity can potentially help any public place that requires or usually holds face to face interactions of people who have not already put safety precautions in place in their physical locatios. 

The opportunity includes any location that have not put in any safety precautions to keep their workers and customers safe. This is to help business regain some of their customers or frequenters to come back and have face to face interactions with little to no fear or anxiety about the pandemic, as almost all people have avoided going to public places in fear that they may contract and spread the virus. This is also to keep all employees and customers safe.

Interview #1: (49 year old woman)

Stamp of cleanliness

This woman believed this can help many small places, not just local businesses, She also believed this could help address the issue later on in bringing people back to churches so that frequenters feel safe when coming back and actually are. She thinks there will be issues in regards to the maximum frequenters allowed in locations as well as the spacing of people within the given locations. She thinks there needs to be a way to address and transition people back to normal life after quarantine, when the time is right. 

Interview #2: (52 year old man)

This man believes there are small local places that may have issue and have not addressed it themselves such as small office buildings that have not put in precautions themselves, and potentially some theaters and malls. This man believes that there is an opportunity in physically helping people's biological help as well as their psychological one. This man believes people need reassurance that everything is safe, but that precautions are still put in place just in case. According to this man, there has been an issue due to government inaction and due to people's lack of consideration for others. 

Interview #3: (51 year old man)

This man believes that all places have this issue, maybe some we do not realize. He believes this issue extends to communities, public parks, gas stations, public restrooms, and many others. He believes that this is not an opportunity at all, as life as we know it has changed forever and is now irreversible. He believes that the issues have permeated every part of society, including the biology and psychology of people to the point of no return. He blames it on everyone, including the general public, local and federal governments, international organizations, and nature. 

Interview #4: (22 year old woman):

This woman believes it can help any and all small, local businesses. She believes there is an opportunity in helping these locations protect their reputation by enforcing some safety precautions and checks that employees and customers are abiding by these procedures. This was brought up in light of many viral videos of people not wanting to abide by locations' safety precautions and throwing tantrums, later posting it on social media to discourage others into giving the place any business. Some have backfired, and have gotten the applause of the people as this is necessary. 

Interview #5: (32 year old)

This man believes there is an opportunity in all nonfranchised or federally funded places.  He believes there is an opportunity put in precautions such as creating a system to have customers safely navigate the store, creating hand sanitizing stations, requiring and enforcing customers to wear masks and possibly providing some, creating a system that helps money transactions to occur in ways that minimize hand to hand contact, and possibly installing an air filtration systems. He believes the opportunity is rooted in issues specifically because the virus itself exists and because of all the fear and anxiety that has been reported along with it. 

Identifying Opportunities in Economic & Regulatory Trends

1. Economic: Airlines are at an all time low in terms of stock price and revenue

a) Where you found it? NYSE and a number of news channels

b) Why info suggests and opportunity? Low airline revenue means that airlines are desperate for paying customers. 

c) Prototypical Customer? A struggling airline company with a high demand for customers

d) Easy to exploit? Probably not, as buying tickets are somewhat expensive and creating a demand for travel can be difficulty, costly, and require a lot of resources and imagination. 

I saw this opportunity because I am very interested in stocks, as well as travelling. I see that airlines have no choice, for the first time in decades, but to make their prices competitive and they need business. I also have been a customer to those business that sell travel bundles for cheaper than usual prices with many things included. This entices customers. 

2. Economic: Amazon stock prices are high and so is the revenue due to their delivery services.

a) Where you found it? NYSE and a number of news outlets

b) Why info suggests and opportunity? Local shops and retail stores without online ordering capabilities are losing customers as they do not want to go to stores during a pandemic, and choose to shop online via amazon. 

c) Prototypical Customer? A shopowner without an order online option for their store, that would benefit from a solution to the issue

d) Easy to exploit? Slightly challenging but not impossible. It would be no problem to hire a team to create a web design and landing page with a catalog capability and online ordering and delivering services. 

I am very interested in the stock market, as I invest stocks, and I also have a mother that shops online a lot. My childhood best friend's mother also owns a local business and is struggling to maintain their customer base without a website. 

3. Regulatory: Certain businesses are to remain at 50% capacity and customers are required to wear masks indoors. 

a) Where you found it? Multiple local and national news outlets 

b) Why info suggests and opportunity? Smaller and more local businesses do not have the information nor the expertise to implement the safety precautions needed for this pandemic in their stores

c) Prototypical Customer? Small businesses that need a way to keep people 6 feet apart, keep them from touching things, training in enforcing the use of masks and gloves by customers, and putting hand sanitizers everywhere.

d) Easy to exploit? Relatively moderate, a team maybe needed and regulations and safety precautions need to be closely analyzed and followed. 

I have seen the effects of the coronavirus, first hand, on small business. Also, like my mother, I have a lot of anxiety and am a hypochondriac. I'm sure customers will feel safer, as well as employees, if extensive safety precautions are put in place to make it safer for everyone. 

4. Regulatory: Enforcement policies are being proposed to mandate the instillation of serilizers, disinfectant devices, and air purifiers. 

a) Where you found it? Regulations.gov, https://beta.regulations.gov/document/FDA-2020-D-1138-0022

b) Why info suggests and opportunity? Many public places will be forced to install certain devices in their locations within a certain time. They need to buy the devices and have them installed. 

c) Prototypical Customer? Small business owners, local train retail stores, malls, theaters, bowling alleys 

d) Easy to exploit? Difficult, as these devices require experts to install and maintain them. Not to mention, they are very costly. 

I, like everyone, have seen the effects of the corona virus and see what it has done to businesses. My grandfather also was a plumber and has a large network of people that flip houses and install all sorts of things. People pay big money for things that are complicated and burdensome. 

Identifying Local Opportunities

1) Title: "The pandemic changed what Miami’s buyers want in a home. Developers are taking notes

    Link: https://www.miamiherald.com/news/business/real-estate-news/article243037176.html

    Story Description: Sales statistics show that the demand for homes are low, however the normal        demand for  single family homes beat out the normal demand for the condos and multi family 

    homes and apartments. 

    Problem Description: The demand has shifted from a economic, multifamily homes to single            family homes with more square footage and personal space. This is caused by a mass change in         mentality brought on by the pandemic and the subsequent anxiety and fear. 

    Who Has The Problem: People interested in being new homeowners and real estate developers.

2) Title: "‘We’re not doing enough.’ The race against COVID-19 to test and house Miami’s homeless"

    Link: https://www.miamiherald.com/news/coronavirus/article241985951.html

    Story Description: The article discusses the crisis that Miami is experiencing in regards to the         uncertain solution of relocating homeless people during this pandemic. 

    Problem Description: The issue is that there are homeless people without PPE or housing during     this pandemic which is an issue for the homeless in regards to their health and well being, as well     as the health of the general public as the homeless traverse many public areas.

    Who Has The Problem: The homeless, citizens, and local government. 

3) Title: "Thousands of immigrants were on the verge of becoming U.S. citizens. Then the pandemic struck"

     Link: https://www.miamiherald.com/news/local/immigration/article243012791.html

    Story Description: There are many complications in regarding to the naturalization of many             immigrants who are looking to become citizens with the ongoing pandemic. 

    Problem Description: The pandemic has halted the citizen process of these immigrants and has         left them in limbo. Some are being deported, others can not work and then feed their                            families. The local government is buried in backlogs. 

    Who Has The Problem: State governments and Immigrants.

    

4) Title: "Audio glitches, lousy WiFi, shirtless guests: Miami Zoom court expands despite limitations"

    Link: https://www.miamiherald.com/news/local/crime/article242820901.html

    Story Description: The south Florida Criminal court circuit is being held through a series of

    Zoom calls, the government has yet to find any other alternative solutions, however they are         looking for ones. 

    Problem Description: The local government has thousands of backlogged cases due to the            pandemic. Lawyers feel that they can not defend or prosecute to their highest potential via             Zoom calls. There is also issues with the judge's understand as well, as the freedom of                    defendants being at stake. 

    Who Has The Problem: Local Judiciary system, lawyers, judges, and defendants.

5) Title: "Don’t flush the toilet unless it’s really needed, South Florida city tells its people'

    Link: https://www.miamiherald.com/news/local/community/broward/article243055636.html

    Story Description: There was a main break in a neighboring city's sewer system and it has             caused issues in regards to the municipal fresh water supply. 

    Problem Description: The breaking of the sewage system has led to some issues regarding the access to water. Water is "ok" to drink in the area, however supply is limited since the water has shut off and repairs are being done. 

    Who Has The Problem: The residence of the area and the local government.