25A – What’s Next?

Existing Market- Due to the nature of the business and the limited window of opportunity that exists for it to be lucrative, the company does not have much use after the COVID issue is done for. However, it is expected to remain for maybe another year or so, the company would have to evolve to changing needs and there is not much overlap after this is all over. Due to connections and expertise, companies may still higher us to do routine deep cleanings once or twice a month, however they may decide to implement it themselves. We could also be a weekly provider and delivery service for PPE and cleaning equipment due to the discounted rates we can negotiate with our partners and the relationships we have with customers. 

The new ventures that can grow of the existing markets are limited due to the context specific nature of the business to begin with. As I stated there won't be much overlap into a new context after the pandemic is over. However, due to the last impact that this pandemic will have to our culture, we may become the face of pandemic prevention in our local area. The new norm will be more socially distant and will be cleaner public areas. We can then provide certain maintenance services to these businesses after it is all over. 

New Market- We will become a non for profit PPE provider for the homeless and also expand to the B2C part of businesses by offering a subscription to cleaning services and PPE.  We are targeting a more private sector, with more lower cost transactions. The business would have to evolve slightly and our workforce would have to increase. We can create a bundle with necessary cleaning equipment, masks, gloves, and newsletters with updates about diseases regionally and globally. 

My assumption that certain aspects of this pandemic will be lasting in our society and has changed the way people think is true. People will be more cautious when it comes to infectious diseases and that within itself has its own opportunities. People will want to be cleaner and protect themselves, their loved ones, and other from getting a disease. They will want to clean their belongings more often and probably would not trust themselves to do it as thoroughly as professionals can. This new market would be a lot of work but can be just as lucrative, if not more, as the original one. However, after this pandemic is over, the old market will be obsolete and this is the only other logical path to take as a business.