18A – Create a Customer Avatar

The ideal customers is probably a middle aged man, probably around his 50's and probably feels as such, and is married with at least 3 children. This gentleman, probably Hispanic, as are most of the people in my area, owns a family business, probably a restaurant, and is mainly employed by the family members themselves and has very few other employees outside the family. This man likes sports such as soccer or baseball and likes to fish and spend time with his family. However, he is always worrying about his restaurant and how he can increase revenue. He is typically very tired after work and just settles to watch whatever his wife decides to watch, however he used to like peaky blinders and game of thrones. He is a very family oriented and has an unconscious desire to prove his deceased parents proud, who brought him from another country in South America. He can be loud and authoritative and somewhat grumpy, but he eases it with sarcasm, jokes, and affection towards his children and wife. He tends to get to know his customers and charms them, making them feel like family in his restaurant. Much of the revenue comes from these regulars. This man is probably a republican, as many of us Hispanics tend to be for at first, but agrees with many of the democrat's ideals and is questioning his party affiliation as his kids speak to him about their views. He just wants to make a living with his business, care for his family, and make them proud of him. 

I feel like this avatar is man that has many traits from many people in my life such as my grandfather who had his own plumbing business, my uncle who is a charismatic man who makes everyone feel welcome, with the strong sense of familial affection and importance that we all share in our family. I share many of all these attributes and I think that I see a little of what I hope to be in the future, in this avatar. I think we draw a lot of our imagination from the experiences round us and that is why this character seems so familiar to me.