Friday, July 24, 2020

24A – Venture Concept No. 1

Opportunity- Our opportunity arises in the time of Corona Virus in the United States. Many small business are at risk of going bankrupt as customers fear going to physical locations. They fear contracting the virus and spreading it to their loved ones. Even if the locations are technically safe, they do not feel it. Many small business either do not have online services or are more reliant on person to person transactions. The opportunity arises in the Broward county area of Florida and is specific to small businesses who are reliant on person to person interactions and are typically owned by families. This includes middle aged, small boutique and restaurant owners. Some have put up no precautions of their own, have put minimal, or have transferred online completely. However, they would prefer to have face to face interactions. This is a relatively big opportunity for a college student and can be lucrative. The window of opportunity is for however long COVID 19 remains a problem in South Florida.

Innovation- Spotless Services is a team of people who provide a service and product. We supply store locations of our customers with gloves and KN95 masks and hand sanitizers, offer the instillation of air purifiers and filters, formatting and configure foot traffic in a safe manner, and provide training to employees on how to use safe practices and deal with customers during the corona virus. For the standard of just buying PPE, it is $150 per bundel. For PPE and Instillation of filters or air purifiers it ranges between $400 and $600, depending on the size. For the full package including training and store configuration it is probably close to $1,200. 

Venture Concept- People will hire us due to the fact that this is our specialty. We are an all in one service during the pandemic. They could do it themselves, but it would be more costly, take more time, and take away from efforts of running the business and keeping it afloat during these trying times. It would not be very hard to switch at all, as most would jump to the idea of something like this. The only competitors would be the small stores themselves, to fend for themselves. However, as I stated, it would be more costly for them all around. The customer experience is everything in our business, we provide our customers, and their customers, peace of mind knowing and feeling that they are safe in physical store locations. We are always on call for maintenance or to replenish supplies. We are also about the community experience and showing customers that we care about them as people as well. 

Minor Elements
Our Secret Sauce- Our most powerful advantage is the psychological tactics we use to get customers to spend money and make transaction in store locations like before. We allow them to feel assured that they are  safe and can conduct business. 

Next Venture- We could potentially expand to selling some PPE to private customers in bulk or even providing our services to state sponsored businesses or public areas. Some companies may prefer us to employ new policies quickly in certain locations instead of them opening slowly, waiting for the bureaucratic/corporate processes of large franchises. 

What's next for me?- I hope the need for this businesses would not last very long. I hope to make the money that can be made while COVID is still an issue and then be done with it after it is not anymore. However, I expect that business will continue for at least another 9 months. I believe that this will be the norm for a while. I hope to later either invest the money I make in this or use it to finance another business plan down the road, while still giving me the experience to help me later in life.  

2 comments:

  1. Hi Brian,
    I really liked that you looked at the current worlds' situation and came up with the idea that might help alleviate the stress COVID-19 has brought. I think your idea is becoming more critical as COVID has not been curbed in most of the country and is still getting worse in some areas. You mentioned that your business might not be needed after the pandemic, but that may not be the case. I think this pandemic will change sanitary procedures even after the spread of the virus is controlled.

    ReplyDelete
  2. Brian,
    If I was a business owner and saw your venture concept, I would ask why I should use you instead of the restaurant supply vendors I already have relationships with. They all have quickly started offering PPE, COVID based signage, floor stickers, and training concepts. Why would the use of your company for these products and services bring any additional customers into my business? You don’t have any brand recognition with the public yet.

    ReplyDelete